Console Wars: Sega, Nintendo, And The Battle That Defined A Generation
Facebook Share Twitter Share

Console Wars: Sega, Nintendo, And The Battle That Defined A Generation

10%

10%

za 3

Cena u knjižarama: 1.934,79 din

Cena i do: 1.480,11 din

Cena na sajtu sa popustom i do: 1.567,00 din

Besplatna isporuka za porudžbine iznad 2.000 dinara

*Popusti ne važi za artikle iz kategorija udžbenici, muzika, film i video igre

Dostupnost po knjižarama

Ovaj artikal nije dostupan u knjižarama

Sonic versus Super Mario. This gripping behind-the-scenes business thriller describes how small scrappy Sega took on the giant Nintendo and won, in the process revolutionizing the video game industry. It is a must-read for anyone who loved Ben Mezrich's Accidental Millionaires and Michael Lewis's Moneyball.

In 1990 Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.

The battle was vicious, relentless and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry. 

Kategorija:

Godina izdanja:

Broj strana:

Povez:

Format:

nav-id:

bar-kod:

Strane knjige

2015.

576

Paperback

15.2 x 3.7 x 22.9 cm

A122221

9780062276704

Prosečna ocena

5

(0)
5
0
4
0
3
0
2
0
1
0

Artikal nema komentare

Od istog autora