Living Brands

Chris Farmer

Izdavač: Komshe

Žanr: Biznis i ekonomija

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Dostupnost po knjižarama

„Living Brands is new look and brands and branding from the mind of brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them, and give them life. With insights and information for both the professional and amateur reader, this is a book that will make you think about brands a little differently.

Chris Farmer, brand consultant and professor, lives in Belgrade and teaches graduate classes in branding, luxury brand management, marketing, and other subjects at universities in China, France, and Serbia. This is Chris Farmer’s third book with Komshe following Grumpy in Belgrade (2014) and Grumpy in Belgrade: The Prehistory (2015)."

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Knjige

2021.

267

Latinica

Mek

21 cm

A247423

9788686245458

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Grumpy in Belgrade